The Road to Terry - 024 - The Business vs. The Art

There’s always a challenge with making art professionally. When do you focus on the business, and when do you focus on the art?

Art is beautiful and those that are good at making it are just as brilliant. Art is a necessary part of life, yet it’s undervalued. People don’t realize how much art is in everything. Someone designed the website this blog is on. Someone designed the clothing you wear. The Netflix show you binge was created by a team of artists skilled in audio, writing, and video.

Yet, without the business you’d probably not know that art exist. Is that true? I don’t think that’s true. I think great art transcends and breaks through. The business just props it up. Would we know Kendrick Lamar’s Section 80 without the business? I think we would have, but there’s no way to know what degree the business helped.

Therefore, I think the solution is to focus on the art and be aware of the business. You don’t have to master the business, you just have to put the business in place. Once the system is in place, you can let go and focus on the artwork.

That’s what I’m doing.