Subs on the daily: How to increase your YouTube subscriber numbers

Social media has become one of the driving engines for newer and underground artists to get their names out and build audiences, and one way and artist can do that is by increasing their YouTube subscriber base.
WordPlay T. Jay recently ran an ad campaign on Facebook promoting his music video for “At The Top,” and through that campaign, he gained numerous new subscribers to his YouTube page.
Because of the current state of social media, advertising campaigns are the best way to reach new viewers and promote yourself. The algorithms do not always do the trick, and ad campaigns are more precise in allowing you to get in front of the eyes of people who are interested in what you do.
This article, and the video at the bottom, will give you a tutorial about how to set up a similar campaign and get those subs.
First off, you have to have a Facebook Business account and go to that page and create a new campaign. The campaign objective should be set to create traffic, and you have to name your campaign something that will help you keep track of what it will be used for. it should also be an auction type and no split test or campaign budget optimization.
Next, you’ll need to save the campaign draft and create a new ad set. To build an ad set takes a few steps.
First, head to the budget section. For the best results, you need to budget at least $5 per day, which puts you at a minimum of $150 per month. It is also best to keep the ads ongoing if you can.
Second, you have to set your audience. Worldwide works well, but you can narrow your ads to certain geographical areas if you know where your audience is, and there are settings to target certain demographics. Age should be 13-and-up, and you can specify gender and languages as you see fit.
When T. Jay set up this mock campaign and ad set in the tutorial video, it gave him an estimated 100 million people targeted and about 170-500 clicks per day.
You can also set preferences for ads on Instagram, like having it show up in feeds and/or stories. For videos, it focuses on square formats, but the stories format is a 16-by-9 ratio. To edit videos, it is best to look up software online or find an app that can help.
Videos should be cut into 15-second clips and edited to both formats so they can be used where needed.
Moving on to the optimization and delivery section of the ad set, you’ll want to be charged for link clicks, not impressions. This will make sure you are charged only when people engage with your ad, not when they just scroll past it.
Finally, you hit the create ad button, make sure your IDs for Facebook and Instagram are correct, then add your media.
In the primary text box, you can enter something like, “Watch my new music video and subscribe.”
Next, a key part to a YouTube subscriber campaign, you need to alter the website link. Pull your channel URL from YouTube and add “?sub_confirmation1” (T. Jay’s looks like this: www.youtube.com/channel/UCW3dGztC1-Yh71MsVaPvrrQ?sub_confirmation1). By adding this to the URL, it takes people who click the link directly to the videos section and subscribe button.
Finally, set the Call to Action setting to Watch More or Subscribe, whichever you prefer, and save the ad set.
It may take a couple of days for your ads to start gaining traction, so be patient. Ads must also be approved, so be sure your video clips do not contain anything offensive or inappropriate.
“I had a lot of success with this strategy, so I hope it works for you,” T. Jay said.
For a more detailed tutorial and to see the Facebook Business Manager layout, watch the video below.
For a more detailed, four-part series on how to make Facebook ads, head to https://www.youtube.com/watch?v=sxuzPJubQ4g.