There truly is a separation between the major and minor leagues.  That is how Ebro Darden describes the music industry.  It makes sense when we think about microeconomics, business, and American consumerism.  We tend to want Fruit Loops not Fruit Rounds.  The cartoon bird just hits different.  When I got into the music business, my first goal was to be a big brand.  That requires being picked up by an even bigger brand than myself.  I changed my mind one day while walking through Central Park.  The whole thing felt fake.  Maybe I was suffering from imposter syndrome, but I always have known who I am.  I’m just like everyone else, but I vibrate a little differently.  That reminds me of how much I don’t fit in to the conventions. 

Times Square reminded me of the conventional scenario.  Young artist gains attention.  Major company signs young artist.  Young artist gains attention of the masses.  Young artist is typically spent before reaching 5 years in the business.  That led me to think, “Why would I want to be expendable?”  The problem with the name brands is they typically squeeze out space for the other brands.  

They cost more for people to buy, they are constantly in your face, and the companies that make them spare no cost to make sure you don’t forget them.  In my position, the only way I can even compete is to out do a product that cost thousands to produce.  I make my product spending about $50 per month.  Please know, I am not casting doubt that I can accomplish that. I want you to be aware of the magnitude I face every day, and how I will not stop until I get there.

In the “minor leagues” audiences sometimes see you like Fruit Rounds.  You’re there, you may not be great quality, and you aren’t worth the time trying out. Sometimes.

Down here it’s crowded and dark.  Other brands don’t want to collaborate because you are the competition.  You may get recognized and take a spot they want on the high shelf.  I work hard to make my music that people like.  Every day I put hours into practicing.  I write more, I produce more, I mix more, I master more.  It feels as if even my best effort is mediocre.  Even if I know it’s a good song, it may get played halfway.  There are times I want to blame the audience.  There’s no way they could appreciate my work because they only want Fruit Loops.  Then I try again.  I chose to be here.

So, while I make this album, I will continue to try again and again.  I will run ads, post on social media, get better at my craft, and continue to grow.  Even though I’m looked over, I am worth something.  I’m reminded of that when kids in India make a dance to my song.  I’m reminded when I open a session and say something that makes me cry.  I’m reminded when I make a beat and it’s undeniably infectious.  I’ll continue to aim for higher spot on my own terms like brands that have done it before.  Everyone started off here, I just need to keep going.