I think about the next level and honestly, right now, I don’t know what that is. I’ve managed to double revenue every year since 2018. That’s not too bad. I can do better. When I analyze the balance sheet, I can see some obvious ways to improve.

I’ve realized it’s never about trying to make something happen. It’s usually about doing the uncomfortable things. Those little discomforts come with big rewards. After you’ve done the uncomfortable things for a little while, they become normal.

2021 is about to be a little uncomfortable.