Facebook ad campaigns can seem complex and laborious. Even worse, musicians can spend a lot of time and money trying to figure out how to reach appropriate audiences. What I’ve learned is that these ads are not that complicated. Especially if you have your end goal in mind. My goal is to brand myself and my music. That way I can have an audience that grows with me and purchases based on their affection for my work. Here are the 4 stages of a Facebook Ad Campaign for your music.

1. Create the Campaign

2. Pick Your Audience or Ad Set

3. Create the Ads

4. Remarket to those who have seen your ads.