After a month of being on Radio Airplay, WordPlay T. Jay took some time recently to check out how his campaign was doing and what he should change, if anything.
T. Jay started the campaign because he hadn’t used Radio Airplay in a while, and it was a financially sound way for him to do some easy promotion and gain fans.
One thing he changed off the bat when logging in again was the targeting. He removed the U.S. targeting and opted for worldwide, and he also increased his play speed, as he felt he wasn’t using his credits quickly enough.
He also adjusted his artist targets to try to gain more listeners who like music similar to his.
According to the reports section, T. Jay gained five new fans in the past month, which he said isn’t greatly significant, but is still a win. The point of Radio Airplay is to promote and gain fans, so any new fans are a plus and an addition to T. Jay’s overall audience.
The reports also show which songs have fan overlap, which helped T. Jay pick his artist targets. Many of his listeners also like artists like Jay-Z and Pusha T, so he added those to his targets list.
Demographically, T. Jay’s listener base is males aged 25-34, but he was also getting traction in the 18-24 age group.
To bolster that audience, T. Jay turned on premium targeting, which takes two coins per play instead of one, and allows him to further target the 18-24, 25-34 and 35-44 age groups.
Lastly, T. Jay checked his pop score, but he had not had enough plays as of yet to receive one. He hopes to have a pop score by the end of this month.
“Overall, I am pleased and happy with how this has turned out,” T. Jay said. “It’s only $30, so it’s not hurting my pocketbook, so I’ll keep it going for a bit. It’s a great promotional opportunity and a way to get new fans.”
For more about T. Jay’s results, check out the video below.